To show patriotic Americans the great automotive values available to them
in products that are engineered and built in the United States of America.
Our goal is to persuade consumers to take a look at "American Cars First"
when shopping for a new car or truck.
1 in 6 Americans is employed by the US "Big Three" automotive
manufacturers and the thousands of Amercan companies that support them.
Profits generated through auto sales are reinvested in America and
help to support current and retired employees' healthcare and pension
benefits.
Certain foreign manufacturers and their governments have been
relentlessly (and often unfairly) attacking the American automotive
industry.
The American automotive industry is one of the few large remaining
supporters of the American middle class.